5 REASONS TO GO LIVE ON FACEBOOK

Facebook Lives. You either absolutely love them, or just the thought fills you with dread!

I speak to so many fabulous women in business, and the main thing that I always hear is this - “I know that my business will benefit from doing Facebook Lives, but I’m just too nervous!”

I get it. It’s understandable. I was totally nervous too, to begin with! Like anything in life though, once you get into the swing of it, it will become second nature!

In this blog article, I’ve put together five key reasons why Facebook Lives can massively boost your business!

1. Your audience can really get to know you

One of the main benefits of doing Facebook Lives is that you can really connect with your audience on a deeper level, and they can get a glimpse of the real you. It’s so true that people buy from people who they like and trust, and showing up regularly in folks' newsfeeds is a fantastic way for them to get to know the face behind the brand, and for you to show off your sparkling personality!

2. It can lead to higher engagement

It’s no secret that your organic reach on Facebook can sometimes seem pretty dismal. With so many other businesses competing for space, it’s often difficult for your posts to be seen. The good news though, is that Facebook Lives experience three times the level of engagement than typical videos that are shared on social media. How amazing is that? In fact, for example, one week when I didn’t do Facebook Lives on my page compared to a week I did, the engagement increased by 942%.

3. It can lead to more clients

More engagement with your target audience will in turn lead to more sales! As people get to know you better, find out more about your business, and develop a relationship with you, they’re going to be much more likely to buy. I’ve said it before, but I’ll say it again, people buy people!

4. You can repurpose your content

When you’ve gone live, that’s not the end of the story. Your Facebook Live can then be embedded into a post on your page, and it can also be repurposed for a wide range of uses, including in a blog, in an email newsletter, or on your YouTube channel. What’s more, going live can also present you with plenty more future content ideas, as you’re getting to know your audience better and finding out what they want to know about.

5. Facebook prioritises live video

When you go live, the chances are that anybody who is on Facebook at the time will see you at the very top of their newsfeed. Plus, people can also set up notifications to find out when you go live. And people who you’ve never even met and are not on of your page followers yet, can search and find your lives or they can even pop up in the watch tab. That’s pretty powerful stuff, right?

Don’t worry about being perfect!

Can I give you one main piece of advice when it comes to Facebook Lives?

Please, please don’t worry about being perfect! Nobody is, and we’re all human beings with our own unique personalities and imperfections. Don’t let what you think you look or sound like put you off. We’re all amazing in our own incomparable way, so don’t let anything or anybody hold you back!

Would you like some more top tips?

If you’re ready to dive into the wonderful world of Facebook Lives, then check out another blog on this topic here.

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Why is it important to network during lockdown?

We know it’s hard right now and COVID-19 has knocked us for six. But lets think about how we can come out of the daze.

Networking meetings are proving to be a godsend right now for the friendly connections being made.

Here are 7 reasons why online networking meetings are so important right now

1. Imagine if the lockdown lasts till the end of the year, that’s 9 months. If you’ve not been to a networking meeting in that time, all your relationships and connects could have been forgotten and lost completely. It’s important to stay connected.

2. During this time it’s really hard on our mental health. Being with other people is great for a morale boost. Even if it’s not in person, when you’re at the meeting on Zoom you feel like you’re really with everyone. The meetings flow well and it boosts your mood.

3. New people are joining the meetings all the time. People that didn’t have chance before because they were otherwise busy with a shop or work commitments. Now is a great time to meet new people and make new friends.

4. The Gossip Gals Networking meetings are fantastic! Uplifting plus a really great opportunity to showcase your business. You have 5 mins to talk about yourself and your business plus we can screen share to show your business page or website too.

5. Just because your business may be shut for now doesn’t mean it’s closed down. Really you should want your business to be people’s number one priority to go to as soon as restrictions are lifted. By being at the meetings you can stay at the forefront of peoples minds far more than just doing a post in the group.

6. Our networking meetings are for women in the same boat as you. Many of us have children around the house and that doesn’t matter at the Online Zoom Meeting. Different rules apply right now. Don’t feel you can’t come on to the zoom meeting because children might interrupt. There’s the option to mute and go off camera so it’s not a problem

7. Support is needed right now more than ever. Feedback from the meetings tells us people have got support and ideas for their business they hadn’t thought of themselves. When we talk during the meetings you get different perspectives from people that is so valuable.

All meetings are just £7 and can be booked anytime right up to the start of the meeting.

There’s a meeting every couple of weeks available to come to, check out different dates, please visit our events page here.

Online Networking for UK based women in business

Gossip Gals Networking UK meeting

This is the second meeting we’ve had for the UK wide group. It was such a good meeting and great connections between us being made. Lots of themes running through our businesses and made us gel so well. I just love how these meetings help us get to know each other.

At this meeting we had:

Joanne Walls from The Alternative Florist Jo has been a PE Teacher since 2002. After having children she’s opened up in business to be more a present mum. Working with Scentsy business and The Alternative Florist hand making felt and button flowers

Son Marie been teaching for 20 years Teaches mindfulness meditation and Pilates, aerobics, Tum and Bum, latino at Namaste fitness group. 18 months ago Sonia, stopped drinking alcohol for a lifestyle change and then decided to train as a meditation practitioner. Now she runs the free group. Mindfulness meditation tools. Works Balantynes gyms normally but has an online studio now for £5 a week with lots of live classes.

Kate Kitchener an army wife, started doing her business because she needed a business to be able to up and move with her. Her online business is Arbonne international vegan, carbon neutral company for health and wellness. Everything from baby care, skincare, fitness support products and supplements and cosmetics. Also Jive lessons in Penwortham on a Thursday night in normal times.

Soaad Patel from the clothes boutique called Ayeshas Attire. Soaad started her business named after her daughter. She hand selects pieces that are selected to empower women and build confidence.

Victoria Baxter a clinical psychologist dealing with peoples emotions. Has linked the psychological with emotional eating. Victoria had a 20 year journey with weight watchers but not got anywhere and now giving face to face and online with Love Food, Live Well and Dr Baxter Clinical Psychology services.

Nicola Combe - Morecombe wills and estates , also doing funeral plans. Worked as a digital consultant for big companies. With her husband being critically ill the importance of wills, power of attorney - affordable piece of mind. Absolutely affordable personal at home or online service plus gives 5% to cancer care

Lynne Webster works as a key worker during the day in the civil service. Always an active lady she was looking for a business to do around her work and also demanding family life. Has done a lot of research with how bamboo is so good for swap plastic and throw away products for bamboo which is completely biodegradable. Bamboo Toothbrushes, face clothes, bamboo face pads and cot mattress protectors. Why bamboo- it’s one of the fastest growing plants in the world, naturally hypoallergenic. Baby Bamboo and Beyond

Gail Kelly - Personal bespoke jewellers repurposing jewellery so it’s useable. Lost her husband and all her family apart from her children and started making jewellery out of broken jewellery to turn something good out of something bad. Very professional set up for the jewellery creating process. Dealing with sentiment and memories. Using fair traded diamonds and traceable for her company On A Carousel working with extremely quality designers

Sharon Dickinson working for Tropic Skincare. After being a mum for years she wanted something for herself and meeting different people. Moved online now. Great for self care and amazing for the eco friendly living that she is so passionate about too.

Emma Whalley from Emma’s Self Care Hub offering free daily card readings and distance reiki at the moment plus private card readings available. Emma started her self care journey with being a mum to a child with special needs and found it so important and now is bring it to others to help with relaxation and guidance.

Our next meeting are available to book on here.